Glasses Direct x MyOptique
Mini UX Audit
Interview Edition
Through the User’s Eyes: Rethinking the Glasses Direct Experience
[Overview]
I carried out a compact best-practice audit across three key areas within the MyOptique Group ecosystem:
MyOptique, MyOptique Group Charity & Social, and Glasses Direct.
The goal was simple — spot usability friction, accessibility gaps, and missed optimisation opportunities, then outline practical improvements that could elevate the experience without a full-scale redesign.
[Project]
Across all three properties, the audit uncovered clear opportunities to boost clarity, accessibility and conversion. The recommendations offer a balanced mix of quick wins and strategic enhancements — all grounded in best-practice UX and CRO thinking.
[Industry]
Global Glasses Retailer
[My Role]
UX Designer
[Platforms]
Responsive Web
[Outcomes]
Glasses Direct are now rolling out the recommendations from this audit. The insights have helped highlight quick wins, guide upcoming updates, and shape their next wave of optimisation work. The result is a clearer, more accessible and conversion-friendly experience that supports both users and business goals.