Clubtreasurer
Microsoft Clarity Audit
Analsis Review
Making Sense of the Numbers: How Analytics Unlocked Better Journeys for Clubtreasurer
[Overview]
Clubtreasurer wanted a clearer view of how people were actually using their website - where they clicked, where they got stuck, and what was silently stopping them from converting. I set up analytics, dug into behaviour patterns using Microsoft Clarity, and surfaced the story behind the scrolls, dead clicks, and drop-offs.
From navigation friction to underperforming CTAs, long content sections, unclear demo engagement, and a pricing area that lacked action points, I uncovered the areas quietly holding users back. The final output was a set of targeted, practical recommendations that helped Clubtreasurer refine their journeys, simplify decision-making for visitors, and build pages that guide users with more clarity (and less guesswork).
[Project]
This project focused on analysing Clubtreasurer’s user behaviour and identifying opportunities to streamline their core customer journeys. Using click maps, scroll maps and interaction data, I evaluated how users moved through the site—from the navigation bar right down to pricing and testimonials.
The insights helped pinpoint several key improvements:
A clearer, more purposeful navigation structure
A hero area that communicates real value at a glance
A more scannable “Explore” section with improved image interaction
Stronger demo content with more intuitive engagement cues
A refined testimonials approach to improve impact and credibility
A pricing structure that drives action, not confusion
[Industry]
Finance
[My Role]
UX Researcher
Data Analyst
[Platforms]
Responsive Web
[Outcomes]
The outcome was a roadmap of practical, conversion-friendly recommendations designed to help Clubtreasurer support user understanding, improve engagement, and build smoother, more confident journeys across their site.