Klaviyo Email Build

Melitta’s campaigns required more than standard email builds—they needed a systematic way to test and optimise for performance. Using Klaviyo’s built-in CRO tools, each email was designed to support A/B testing on elements such as subject lines, headings, CTAs, and layout variations.

User testing was incorporated to evaluate readability, accessibility, and overall engagement, ensuring that emails not only drove clicks but also delivered a smooth, user-focused experience. Insights from these tests informed iterative design improvements, allowing campaigns to become progressively more effective.

By combining email builds, CRO experimentation, and user testing, the approach delivered emails that were both technically robust and optimised for real user behaviour, driving measurable improvements in campaign performance.